The Great Singapore Sale goes digital with new mobile app

Day scene of ION Orchard shopping mall, Singapore, on Feb. 28, 2015. The Great Singapore Sale (GSS), from June 9 to Aug. 13, is going digital this year with a new mobile phone app called GoSpree. (Shutterstock/File)
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The Great Singapore Sale (GSS), from June 9 to Aug. 13, is going digital this year with a new mobile phone app called GoSpree. The free app will operate as a “super mall” platform, allowing customers to get their hands on various e-coupons from different categories of retailers across the island.

Using the app, available in English and Mandarin, seems easy enough. Shoppers pick the discounts they want to enjoy and the app compiles the offers on a virtual card to be used at designated physical stores before they expire. The geo-location enabled app will also let retailers send e-coupons and flash deal alerts to shoppers nearby.

Each GSS retailer will also get a unique QR code, which may be displayed around the island. Users can collect these codes using the app’s code scanner to unlock special deals.

The app will also have a directory of participating retailers for users to browse through.

To be launched on the first day of the nine week-long sale, the free app can be downloaded through the Apple Store and the Google Play store.

Its aim, says the Singapore Retailers Association (SRA), which organises the annual GSS, is to reach out to younger tech-savvy shoppers, as well as to help participating retailers, especially smaller stores in the heartlands, pull in shoppers during the sale.

Said SRA’s executive director Rose Tong: “With the GoSpree app, we are hoping to target anyone with a phone and incentivise their shopping experience.”

“We particularly want to reach out to smaller, independent retailers who can really leverage on the platform to target new customers and get additional publicity at no cost,” she said, adding that the sale will stretch past the National Day public holiday so shops can hold themed promotions.

Retailers will not be charged to list their offerings on the app, which is owned and copyrighted by SRA. One retailer already on board is local design and lifestyle store Naiise, which will be offering $5 GoSpree e-coupons as well as exclusive discounts and offers to app users.

Said Naiise founder Dennis Tay, 32: “For us, getting on GoSpree offered us a chance to reach digital natives – many of whom are our target audience.”

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